What Is Article Marketing?

There is one means of establishing your presence online and making sure that you will not be left behind with the next change in Google or any of the major search engines. The act of "Article Marketing" has long been established as a necessity if you are serious about getting your website found in the search engines.

Simply said, article marketing is the act of writing an article on a subject related to your website or business.  Then you publish your article in various high profile article directories on the web.  In addition, you can learn to write short articles and publish them in various blogs.

Generally you article will have either an author section or have live text links back to relating information on your targeted website.  As other web site owners find your articles in the directories they will publish them on their own websites with your back link to your site.

One point that many in SEO won't mention is that it is important that each article is unique in content.  The search engines can easily detect duplicate content and in most cases those duplicate articles will not be indexed.  Meaning it would be wasted time to publish the same article all over the web.

As you might suspect there is more to this subject but this only covers the basics and will work regardless of any changes in the search engines.  That is the nice thing about article marketing, you can be sure your efforts are not wasted over time.